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Based in Austin, TX. Serving all of Michigan

Professional websites for Michigan service businesses.

Michigan keeps a state register of residential builders, which means the honest operators here are already carrying the one credential a homeowner can check in about a minute. Buildrok builds sites for Michigan builders, HVAC companies, roofers, plumbers and electricians that put the license number in plain sight, name the townships rather than the metro, and describe the winter work that pays for the year.

Start building free See every design

No card needed to build or publish. $29 a month puts it on your own domain, with no long-term contract.

  • Your residential builder license number, visible on every page
  • Written for ice dams, frozen lines and roofs carrying real snow load
  • Basement, drain tile and sump work described the way owners describe it
  • Township-level service pages across a state of small municipalities
  • A booking form that still works when the caller has no signal up north

Trades we build for in Michigan

Done for you

We'll build your Michigan trade website in 2 business days.

$99 today, $400 on approval, then $79/month starting 30 days after go-live. 30-day money-back guarantee, and you keep the domain. Then the same editor and Lead Inbox as everyone else, with us on hand to keep changing it.

Get my site built Or build it yourself free

Detroit, Oakland and Macomb, MI

Metro Detroit service business websites.

Metro Detroit is a patchwork of small, fiercely distinct cities, and a homeowner in Royal Oak does not consider themselves to live in Detroit in any sense that would make them search for it. The housing is old and the basements are universal, so drain tile, sump systems and sewer backups are perennial. Across the tri-county area, naming the city rather than the region is the single highest-value thing a site can do.

Written for Wayne, Oakland and Macomb searches

Wayne, Oakland and Macomb County coverage: Warren, Sterling Heights, Livonia, Dearborn, Troy, Farmington Hills, Southfield, Royal Oak, Rochester Hills, Novi, Canton, Westland, Taylor, St. Clair Shores, Roseville, Clinton Township, Ferndale, Birmingham, Grosse Pointe, Wyandotte

Grand Rapids and West Michigan, MI

Grand Rapids service business websites.

West Michigan takes lake-effect snow off Lake Michigan through most of the winter, and the western counties routinely record far more of it than the east side of the state. Grand Rapids has also been building steadily for years, so the market mixes genuinely new construction with a downtown of nineteenth-century stock being converted. The lakeshore towns add second homes that need somebody trustworthy checking on them.

Written for Kent, Ottawa and the lakeshore

Kent, Ottawa and Muskegon County coverage: Wyoming, Kentwood, Walker, Grandville, Jenison, Hudsonville, Holland, Zeeland, Rockford, Cedar Springs, Lowell, Ada, Caledonia, Byron Center, Comstock Park, Allendale, Muskegon, Grand Haven

Ann Arbor, Lansing and mid-Michigan, MI

Ann Arbor and Lansing service business websites.

Two universities and the state capital give this corridor something the rest of Michigan does not have: a large, stable professional payroll and a rental portfolio that turns over on an academic calendar. Landlords here schedule work in blocks between tenancies, which rewards any trade that can commit to a fixed window in writing and actually hold it. Older stock near both campuses keeps the mechanical work constant.

Written for Washtenaw, Ingham and Livingston

Mid-Michigan coverage: Ypsilanti, Saline, Dexter, Chelsea, Brighton, Howell, East Lansing, Okemos, Haslett, Holt, Grand Ledge, DeWitt, Mason, Charlotte, Williamston, Milan, Pinckney, St. Johns

Traverse City and northern Michigan, MI

Northern Michigan service business websites.

Up north the customer is often four hours away in a Detroit suburb, and the property is a cottage they see for eight weekends a year. That changes everything about how work is sold: photographs matter more than a showroom, a written scope matters more than a handshake, and being the person who will go and look at a frozen pipe in February is worth more than any amount of advertising.

Written for cottage owners who live downstate

Grand Traverse, Emmet, Charlevoix and Otsego: Traverse City, Petoskey, Charlevoix, Gaylord, Cadillac, Boyne City, Harbor Springs, Elk Rapids, Kalkaska, Grayling, Manistee, Ludington, Frankfort, Suttons Bay, Empire, Bellaire, Roscommon, Alpena

Service businesses across Michigan

Whether you work in a major Michigan metro or a smaller market, your site names the places you cover and is built for the local searches people there make.

  • Detroit, MI

    A patchwork of small distinct cities, none of which searches for the region

  • Grand Rapids, MI

    Lake-effect snow, steady new build and a converted nineteenth-century core

  • Ann Arbor, MI

    University payrolls and landlords who book work between tenancies

  • Traverse City, MI

    Cottage country, where the owner is four hours away most of the year

  • Flint, MI

    Water infrastructure work and an owner base that scrutinises every plumber

  • Kalamazoo, MI

    South-west Michigan with pharmaceutical employment and older city housing

  • Saginaw, MI

    Tri-cities market with flat ground, heavy rain and constant drainage work

  • Bay City, MI

    Saginaw Bay town where waterfront property needs continuous exterior upkeep

  • Jackson, MI

    Between two metros and competing with crews driving in from both

  • Port Huron, MI

    Border city on the St. Clair, with lakefront exposure on every exterior job

  • Marquette, MI

    Upper Peninsula snow loads that put roofing in a category of its own

  • Midland, MI

    Chemical-industry town with a well-paid, quality-first residential market

Why Michigan service businesses need local SEO.

Michigan is a state of small municipalities. Metro Detroit alone is dozens of separate cities that share nothing but a highway, and the further north you go the more a township is the unit people live in. Almost every homeowner here types a city or township name, which means the site that wrote those names down is the site they find, and the one claiming the whole state is nowhere.

  • Name cities and townships individually. The metro name helps nobody
  • Have your winter emergency page indexed before the first hard freeze
  • Explain basement and drain work. Practically every house here has one
  • Up north, say clearly that you check on and secure seasonal properties
  • Show the license number. Michigan homeowners have been taught to ask
  • 10M+People in Michigan, the 10th largest state by population
  • 12Michigan cities covered on this page
  • 24Trades with designs made for how they sell
  • $0To build and preview your Michigan business website, with no card

Working across the border from Michigan

Plenty of companies cover more than one of these, and a site that names both is how the second one finds you. These are the markets next door.

Every state and province

Michigan service business website questions

Do Michigan service businesses need a website?

Yes, and the state register is part of the argument. Because there is one place to check, homeowners here are in the habit of checking it, and over the phone a registered operator sounds exactly like somebody who is not. A site that shows the number, the insurance and finished work in the customer's own city settles that before anyone dials.

How much does a website for a Michigan small business cost?

$29/month for the whole site, with hosting, the security padlock, every page and a custom domain included. You can build and look at the finished site without paying, which makes the comparison against your current setup a real one rather than a guess about what you might get.

How do I get more calls for heating work in Michigan?

Have the page live in September. A furnace search in January finds pages that were indexed months earlier, not one written that morning. Say your after-hours hours plainly, list the cities you will drive to in bad weather, and keep the number one tap away. Reviews that mention a January call-out are worth more here than any amount of description.

Which Michigan cities does Buildrok cover?

All of them, both peninsulas included. The sections above cover the four largest markets, but the site describes whatever ground you actually cover, whether that is six townships around Cadillac or the whole of Macomb County. Nothing in the templates assumes you work a metro.

Get your Michigan business online.

Put the license number, the townships and a winter's worth of finished jobs somewhere a homeowner can read them at six in the morning. Look at the finished site first, publish it free, and pay only once it is on your own domain.

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