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AI receptionist for home bakers

Your hands are in dough. We'll get the phone.

When you can't pick up, it answers in your business's name, asks what they would like to order and how many, books the appointment straight into your calendar through Cal.com, and sends you the job written down. Set up for you, on the number you already have.

Urgent, or it can wait

Your hands are in dough when someone calls about a birthday cake for Saturday. Orders come with a date attached, and a missed call is an order that went to someone else.

Marked urgent

  • An order needed for an event in the next day or two

It takes their number first and tells them it's marking the call urgent. Your email arrives with URGENT in the subject. Anything you add to your own urgent list is treated the same way.

Can wait for your call back

  • A wedding cake months ahead
  • A regular weekly order
  • Cookies for an event next week

These come through as an ordinary lead with the details written down, for when you're off the job.

On price

It won't quote, accept the order or make any promise about allergens. That stays with you. It gets what they'd like, how many and the date they need it.

A call it might take

A sample call for Mesquite Hill Bakery, a made-up home bakery run by Hannah. The receptionist's lines follow the rules the real one runs on.

Watch one play out on the homepage

  1. Receptionist

    Thanks for calling Mesquite Hill Bakery. Calls are recorded so we get your details right. How can I help?

  2. Caller

    Hi, I'd like to order a birthday cake for my daughter.

  3. Receptionist

    Lovely. What kind of cake are you after?

  4. Caller

    Chocolate, with strawberries if you can. Enough for about twenty kids.

  5. Receptionist

    Got it. What date do you need it?

  6. Caller

    The 18th. Is it nut-free? One of the kids has an allergy.

  7. Receptionist

    Hannah will confirm that with you directly. What's the best number to reach you?

  8. Caller

    512-555-0117. I'm Leah.

  9. Receptionist

    Thanks. And what town are you in?

  10. Caller

    Pflugerville.

  11. Receptionist

    Okay. Anything else?

  12. Caller

    That's it, thank you.

  13. Receptionist

    Thanks for calling Mesquite Hill Bakery, have a good day.

What it does on a call

The same five things every time, in the order a good receptionist would. Each line here is one it's told to say.

  1. It picks up in your name

    Every call opens in your business's name, or with a greeting you write, and always with the recording notice, so nobody is surprised by it later.

    The receptionist says: Thanks for calling Mesquite Hill Bakery. Calls are recorded so we get your details right. How can I help?

  2. It answers what it can

    Your hours as you publish them, the towns you cover, your services, and up to 15 questions you've answered yourself. Anything else, it says you'll cover when you call back. It never guesses and never quotes a price.

    The receptionist says: Hannah will go over that when they call you back.

  3. It asks what you'd ask

    One question at a time, the way a person would. For home bakers: what they would like to order; how many; the date they need it. Then a name, the best number to call back on (read back once), the address, and whether it's urgent.

    The receptionist says: Lovely. What kind of cake are you after?

  4. It flags the urgent ones

    If it sounds urgent, it gets the number first, then marks the call urgent so it's the first thing you see. Urgent means things like an order needed for an event in the next day or two, plus anything you add to the list.

    The receptionist says: Thanks. I'm marking this as urgent for Hannah.

  5. It wraps up and sends you the job

    It asks if there's anything else, once, says goodbye and hangs up. When the call ends, the job is emailed to you and saved in your Lead Inbox with the recording.

    The receptionist says: Thanks for calling Mesquite Hill Bakery, have a good day.

What lands in your inbox

Every real call becomes a lead, emailed to you and saved in your Lead Inbox. This is the email the call above would send.

From Buildrok Leads

Subject New call from Leah

New lead

Your receptionist took a call

Mesquite Hill Bakery

Leah called and could not reach you, so the receptionist took their details.

Name
Leah
Phone
(512) 555-0117
Address
Pflugerville
Service
Birthday cake
Details
Chocolate with strawberries, for about 20 kids. Asked whether it's nut-free: one child has an allergy.
Best time to call
Needed on the 18th

Call them back as soon as you can. The recording and transcript are in your leads.

Open in Leads
  1. The subject says if it's urgent

    So the one that can't wait is the one you open first.

  2. Everything you'd write on a job sheet

    Who, where, what's wrong and when to call. Trade questions it asked land in the details.

  3. Tap the number to call back

    It's the number the caller gave, read back to them once on the call.

  4. The recording and transcript

    In your Lead Inbox, if you want to hear exactly what was said.

Its rules for home bakers

On top of never quoting a price and never pretending to be a person, it's told this, word for word.

  • Never make allergen, ingredient or food-safety claims. Say the owner will confirm.

  • Never confirm that an order or pickup time is accepted.

What do missed calls cost you?

Put in your own numbers. The ones here are only an example.

$3,033 a month

in work that goes to someone else. About $36,396 a year. The receptionist is $49 a month.

5 calls x 52 weeks / 12 months x 40% x $350

A flat monthly price for the receptionist.

The calls are included, with no per-minute bill. Set up for you.

$49a month

AI Receptionist, everything included

  • 150 minutes of calls a month
  • If you go over, it switches to taking messages. It never bills you for more.
  • Set up for you, and you hear it before it goes live
  • Every lead emailed to you and saved in your Lead Inbox
  • Books appointments into your calendar (via Cal.com)
  • Recording and transcript of every call
  • Keep your number

For a busier line, Receptionist Plus is $99 a month with 400 minutes.

Websites are separate. Done for you from $499, or build your own for $29 a month.

Need a website as well?

We build websites for home bakers too, designed around how your jobs come in. Leads from your site and your receptionist land in the same inbox.

Questions

Something not covered here? Book a demo

What does it ask your callers?

One question at a time: what they would like to order; how many; the date they need it. Then a name, the best number to call back on, where the work is, and whether it's urgent. You can also give it answers to the questions your callers ask most.

What does it treat as urgent?

An order needed for an event in the next day or two, plus anything you add to your own list. It takes the caller's number first, then marks the call urgent, so it's the first thing you see.

Will it give my callers advice?

No. Its rules for home bakers include: Never make allergen, ingredient or food-safety claims. Say the owner will confirm. Never confirm that an order or pickup time is accepted.

What does it cost?

$49 a month, with 150 minutes of calls. If you go over, it switches to taking messages instead of charging you more, and answers in full again when your minutes reset, on the same date each month. A busier line can have 400 minutes for $99 a month. Setup is included.

Will callers know it's an AI?

It never pretends to be a person. Every call starts by saying the call is recorded, and if a caller asks whether they're talking to a real person, it tells them straight away that it's an AI assistant taking details for you.

Can it book appointments?

Yes. Link your Cal.com account and it offers callers your open slots and books them straight into your calendar. It asks for the caller's email, because Cal.com needs one to make the booking.

Do I keep my phone number?

Yes. You dial one code on your own phone so the calls you miss go to your receptionist, and another code turns it off. Your number never changes.

Are calls recorded?

Yes. Every call starts by telling the caller it's recorded, and you can play the recording and read the transcript from the lead. Rules about recording calls vary by state, and you're responsible for the ones that apply where you work.

Let it get the next one.

Set up for your business, on your number. It rings you so you hear it before it takes a real call.