What do missed calls cost you?
Three numbers from your own business. Every figure below is worked out from them, with the working shown.
Work that goes to someone else
$3,033 a month
About $36,400 a year.
- Missed calls a month
- 21.7
- 5 a week x 52 weeks / 12 months
- Jobs among them
- 8.7
- 21.7 x 40%
- What those jobs are worth
- $3,033
- 8.7 x $350
The receptionist is $49 a month. It pays for itself if it wins back one job every 7 months.
What this leaves out
-
Calls that weren't jobs
Some missed calls are suppliers, sales calls and wrong numbers. That's what the percentage is for: count only the callers you could have won.
-
Repeat work
A customer you win once may call you again for years. The sum counts the first job only.
-
Callers who try again
Some people ring back or leave a message. If most of yours do, lower your missed calls to the ones you never heard from.
Pick up the next one.
Set up for you, on your number. It rings you so you hear it before it takes a real call.