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AI receptionist for trade businesses

You're on the job. We'll get the phone.

When you can't pick up, your Buildrok receptionist answers, takes down the job and sends it straight to you.

  • Picks up when you can't, at any hour
  • Every job written up and emailed to you
  • Books appointments straight into your calendar, through Cal.com
  • Set up for you, on the number you already have
Watch it answer a call Book a demo

One call, start to finish

Receptionist Rivera Plumbing On
  1. 9:47Call to Rivera Plumbing from (512) 555-0147
  2. 9:47Not answered after four rings
  3. 9:47Forwarded to your receptionist

The phone rings at 9:47 PM. Luis is finishing a repipe across town, so the call goes to the receptionist.

On the call 2:14
  1. Receptionist Thanks for calling Rivera Plumbing. Calls are recorded so we get your details right. How can I help?
  2. Caller Hi, my water heater's leaking. There's water all over the garage floor.
  3. Receptionist Sorry to hear that. Is it still leaking right now?
  4. Caller Yeah, slowly.
  5. Receptionist Okay. What's the best number to reach you?
  6. Caller 512-555-0147. It's Dan.
  7. Receptionist Thanks, Dan. I'm marking this as urgent for Luis. If you know where your main water valve is, you can shut it off. What's the address?
  8. Caller 2210 Elmont Drive, 78741.
  9. Receptionist Got it. When do you need someone out?
  10. Caller Tonight if anyone's around. Otherwise first thing tomorrow.
  11. Caller Am I talking to a real person, by the way?
  12. Receptionist No, I'm an AI assistant taking details for Luis. Luis will get all of this.
  13. Caller Fair enough. Any idea what a new heater runs?
  14. Receptionist I can't give prices, but Luis will go over that with you. Anything else?
  15. Caller No, that's it.
  16. Receptionist Thanks for calling Rivera Plumbing, have a good day.

It answers. It answers what it can and takes down the job, in the business's name.

New lead, Tue 9:47 PM

Dan, water heater

Urgent
Phone
(512) 555-0147
Address
2210 Elmont Dr, Austin 78741
Details
Leaking onto the garage floor. Still dripping.
Best time to call
Tonight, or first thing tomorrow
Recording, 2:14 Transcript Sent to Luis

It writes up the job. Everything needed to call back, the moment the call ends.

9:47

Mail now

URGENT: Dan needs a callback

Dan called and could not reach you, so the receptionist took their details.

Lead Inbox

  • Dan Water heater Phone callUrgent 9:47 PM
  • Alicia Toilet keeps running Website form Yesterday
  • Ben Garbage disposal jammed Phone call Mon

You get the lead. By email, and in your Lead Inbox with the recording.

Tue 9:58 PM

Water heater, 2210 Elmont Dr, Austin 78741.

Marked urgent. Best time: tonight, or first thing tomorrow.

Book a demo

You call back. Luis calls Dan with the job already written down.

A sample call with a made-up business. The receptionist's lines follow the rules the real one runs on.

Getting found got easier. Picking up didn't.

Then they call, while you're under a sink or up a ladder. If nobody answers, they call the next name on the list.

Work out what missed calls cost you

Where calls come from

  • Your Google listing
  • Your website
  • The truck
  • A yard sign
  • A neighbor's referral
  • Last year's customer

Recents 3 missed

  • (512) 555-0183 Sat 7:12 AM Missed
  • (512) 555-0147 Sun 9:47 PM Missed
  • (737) 555-0122 Mon 12:31 PM Missed

While you're on the job, it takes the calls.

  1. Rivera Plumbing

    Services
    Water heaters, leaks, drains
    Hours
    Mon to Sat, 7 AM to 6 PM
    Area
    20 miles around 78704
    Urgent
    Active leak, sewage backup, no water

    Step 1

    We set it up for you.

    Tell us about your business on a call. We build your receptionist around your services, hours and area, and it rings you so you hear it before it takes a real call.

  2. AT&T and T-Mobile

    **004*5125550100#

    Verizon

    *715125550100

    To turn it off, dial ##004# or *73.

    Step 2

    Forward the calls you miss.

    Dial one code from your cell. Your phone still rings first. If you don't pick up, or you're on another call, it goes to your receptionist. You keep your number.

  3. Lead Inbox

    Dan Urgent Water heater leaking 9:47 PM
    Alicia Toilet keeps running Yesterday

    Step 3

    Jobs land in your inbox.

    Every real job becomes a lead: who, where, what's wrong, how urgent and when to call back. It's emailed to you and saved in your Lead Inbox with the recording. When a caller wants an appointment, it books one straight into your calendar through Cal.com.

How it handles a call

Picks up when you can't

No hours and no days off. If your phone rings out at 9:47 on a Sunday night, it answers at 9:47, and the call you'd have missed becomes one you can call back.

Same three calls, answered

  • (512) 555-0183 Sat 7:12 AM Answered, 1:52
  • (512) 555-0147 Sun 9:47 PM Answered, 2:14
  • (737) 555-0122 Mon 12:31 PM Answered, 3:05

Asks what you'd ask. Won't make up a price.

Every trade gets its own questions. It never quotes a price, a range or a ballpark; it takes the details so you can give a real number when you call back.

CallerHow much for a new water heater?

ReceptionistI can't give prices, but Luis will go over pricing with you.

For a plumber, it finds out

  • What is happening
  • Whether water is leaking right now
  • When they need someone
  • For a water heater, whether it is gas or electric and roughly how old it is

Flags the urgent ones

Tell it what counts as urgent: an active leak, no heat in a freeze, a burning smell from an outlet. Those land at the top of your email and your Lead Inbox, marked urgent.

Urgent for Rivera Plumbing

  • Active leak
  • Sewage backup
  • No water

Inbox

  • Buildrok URGENT: Dan needs a callback 9:49 PM
  • Buildrok New call from Alicia Yesterday
  • Supply house Your order is ready for pickup Mon

Never pretends to be a person

Every call starts by saying it's recorded. Ask if it's a real person and it says so, straight away. Ask for you, and it puts the caller through to your cell if you've given it the number.

CallerAm I talking to a real person?

ReceptionistNo, I'm an AI assistant taking details for Luis.

Putting you through to Luis

The caller asked for a person

2:14

Books jobs while you work

Callers can schedule appointments directly into your calendar through Cal.com. It offers your open times and books the one they pick, so you don't miss a booking.

CallerCan someone come out this week?

ReceptionistLuis has Thursday at 9:00 AM or 1:30 PM. Which works for you?

CallerThursday at 9.

Booked for Thursday at 9:00 AM

In your calendar, through Cal.com

Try to trip it up.

Pick a curveball. The reply is what the receptionist is told to say, for a plumbing company run by Luis.

Ask the price

YouHow much do you charge for a new water heater?

ReceptionistI can't give prices, but Luis will go over pricing with you.

It never quotes a price, a range or a ballpark.

Ask if it's a robot

YouHang on, am I talking to a robot?

ReceptionistI'm an AI assistant taking details for Luis. So, what's going on at the house?

Asked straight out, it says so straight away, then carries on.

Say you smell gas

YouActually, I can smell gas in the kitchen.

ReceptionistLeave the building and call 911 or your gas company now.

If a caller smells gas, it tells them to get out and get help before anything else.

Ask for a time

YouCan Luis be here at 8 tomorrow?

ReceptionistI can't book a time, but I'll let Luis know 8 tomorrow works for you.

It never promises a time you haven't agreed to.

Try to sell it something

YouHi, I'm calling about your business's extended warranty.

ReceptionistWe're not interested, thanks. Goodbye.

Sales calls and robocalls get a goodbye, not a lead.

What do missed calls cost you?

Put in your own numbers. The ones here are only an example.

$3,033 a month

in work that goes to someone else. About $36,396 a year. The receptionist is $49 a month.

5 calls x 52 weeks / 12 months x 40% x $350

We build websites too.

Done for you: we write it, build it and put it on your own domain. $499 to start, with $99 today and $400 once you approve it, then $79 a month from 30 days after go-live.

30-day money-back guarantee.

See done-for-you websites See website templates

  • The Pipeline template, a plumbing company's home page

    PipelinePlumbing

  • The Volt template, an electrician's home page

    VoltElectrical

  • The The Cut template, a barbershop's home page

    The CutBarbershop

  • The Greenway template, a lawn care company's home page

    GreenwayLawn care

  • The Departures template, a moving company's home page

    DeparturesMoving

  • The Ridgeline template, a roofing company's home page

    RidgelineRoofing

  • The Dispatch template, a heating and air company's home page

    DispatchHeating and air

  • The Spark template, a cleaning company's home page

    SparkHouse cleaning

  • The Cornerstone template, a general contractor's home page

    CornerstoneContracting

  • The Rinse template, a car wash's home page

    RinseCar wash

  • The Chrome template, a mobile detailer's home page

    ChromeMobile detailing

  • The Haul template, a moving company's home page

    HaulMoving

Phone and website, one inbox

Calls your receptionist takes and forms people fill in on your site land in the same Lead Inbox, so you work through one list instead of two.

See the receptionist and website together
  • Dan Phone call Water heater leaking
  • Alicia Website form Toilet keeps running
  • Ben Phone call Garbage disposal jammed

A flat monthly price for the receptionist.

The calls are included, with no per-minute bill. Set up for you.

$49a month

AI Receptionist, everything included

  • 150 minutes of calls a month
  • If you go over, it switches to taking messages. It never bills you for more.
  • Set up for you, and you hear it before it goes live
  • Every lead emailed to you and saved in your Lead Inbox
  • Books appointments into your calendar (via Cal.com)
  • Recording and transcript of every call
  • Keep your number

For a busier line, Receptionist Plus is $99 a month with 400 minutes.

Book a demo See all pricing

Websites are separate. Done for you from $499, or build your own for $29 a month.

Questions

Something not covered here? Book a demo

How long does setup take?

We build it from a call with you, it rings you so you hear it before it takes a real call, and then you forward the calls you miss. Book a demo and we'll give you a date.

What does it cost?

$49 a month, with 150 minutes of calls. If you go over, it switches to taking messages instead of charging you more, and answers in full again when your minutes reset, on the same date each month. A busier line can have 400 minutes for $99 a month. Setup is included.

Will callers know it's an AI?

It never pretends to be a person. Every call starts by saying the call is recorded, and if a caller asks whether they're talking to a real person, it tells them straight away that it's an AI assistant taking details for you.

Can it put a caller through to me?

Yes, if you give it a number. When a caller asks for a person, it offers to put them through to you. Leave the number blank and it takes a message and tells them you'll call back.

Can it book appointments?

Yes. Link your Cal.com account and it offers callers your open slots and books them straight into your calendar. It asks for the caller's email, because Cal.com needs one to make the booking.

Do I keep my phone number?

Yes. You dial one code on your own phone so the calls you miss go to your receptionist, and another code turns it off. Your number never changes.

What if a caller asks something it doesn't know?

It tells them you'll cover it when you call back. It's told never to guess, never to quote a price and never to diagnose a problem.

Does it work with the website I already have?

Yes. You don't need a Buildrok website. If you do have one, it can read your services, hours and service area straight from it.

Does it work with Jobber, ServiceTitan or Housecall Pro?

Not directly yet. Every call reaches you as an email and a lead in your Lead Inbox, with the caller's details, a summary and the recording, and you can export your leads as a CSV whenever you want them somewhere else.

Are calls recorded?

Yes. Every call starts by telling the caller it's recorded, and you can play the recording and read the transcript from the lead. Rules about recording calls vary by state, and you're responsible for the ones that apply where you work.

Let it get the next one.

Set up for you, on your number, and you hear it before it takes a real call.

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