Lead forms designed for the way trades actually book jobs.
A "Name, Email, Message" form is a missed opportunity. Every Buildrok template ships with a form designed to qualify leads in the language of your trade, so the lead that lands in your inbox is one you actually want to call back.
Contact form vs. lead form
Most generic website builders ship a contact form: name, email, message. That's fine if you sell stationery. For a service business, every minute on the phone with the wrong lead costs real money.
Generic contact form
- Name
- Message
You call back blind. Half are tire-kickers. You spend a week qualifying inquiries you should have qualified in 30 seconds.
Trade-specific lead form
- Name & phone
- Service type for your trade
- Urgency, scope, or timeline (depending on trade)
- Address or service area
You call back with context. You quote on the first call. You stop chasing leads that were never going to book.
What your form looks like, by trade
Each Buildrok template ships with a form already shaped for the way customers in that trade make decisions. Field copy is editable. The structure is built for conversion.
Plumbers
- Urgency selector (Emergency / Scheduled)
- Service type (leak, water heater, drain, install)
- Address / service area
- Best contact method
Emergency leaks pay differently from scheduled installs. The form sorts them up front so you call the right one first.
See the plumbers template →
Electricians
- Property type (Residential / Commercial)
- Service type (panel, wiring, EV charger, lighting)
- Scope description
- Timeline
Commercial jobs price differently from residential. Knowing which one before you call back lets you quote with confidence.
See the electricians template →
HVAC
- Issue type (no cool, no heat, install, maintenance)
- System age (rough estimate)
- Single-family or multi-unit
- Best time to call
AC out in July, mid-July afternoon, single-family. That's a same-day call. The form makes the priority obvious.
See the hvac template →
Movers
- Move date
- Home size (studio, 1BR, 2BR, 3BR+)
- Origin city
- Destination city
You can't quote a move from a name and an email. With move date, size, and route, you can give a real number on the first call.
See the movers template →
Contractors / Roofers / Painters
- Project type
- Scope (rooms, square footage, levels)
- Timeline
- Budget range (optional)
Contractors and roofers waste hours on inquiries that turn out to be tire-kickers. Project type plus timeline filters them out.
See the contractors template →
Cleaners
- Package type (deep, standard, move-in/out, office, Airbnb turnover)
- Frequency (one-off, weekly, biweekly, monthly)
- Home size or square footage
- Preferred start date and access notes
A recurring weekly client is worth ten times a one-off deep clean. Frequency, size, and start date tell you which type of lead this is before you ever pick up the phone, so you call the booked-job-shaped leads back first.
See the cleaners template →
Barbers
- Appointment type (cut, fade, beard, combo)
- Preferred date and time slot
- First-time or returning
A booking-shaped form on the website turns Google searches into chair time without requiring a separate booking app for solo barbers.
See the barbers template →
HVAC & Plumbing (mobile)
- Sticky tap-to-call bar always visible on mobile
Emergency service customers don't fill out forms at 2am. They tap the call button. The bar stays pinned as they scroll.
See the hvac template →
Where your leads go
Every submission lands in your Lead Inbox
The form is one half of the system. The Lead Inbox is the other. New submissions arrive in 'New', and you move them through Contacted, Quoted, Booked, or Lost as you work them. No leads in your email. No tabs to keep open. No lost paper trails.
See the Lead Inbox →Sample lead
Maria Lopez
555-0123 · maria.l@example.com
Urgency: Emergency
Service: Burst pipe, kitchen
Service area: 78704 Austin
Best time: Now
Common questions
What's the difference between a contact form and a lead form?
A contact form collects a name, email, and free-text message. A lead form qualifies the inquiry: it asks the right questions for your trade so you can quote the job, prioritize emergencies, and stop wasting time on tire-kickers. Buildrok ships a lead form, not a contact form.
Can I customize the form fields?
Each Buildrok template comes with a lead form designed for that specific trade. Field labels and placeholder text are editable. The structural fields (urgency, property type, project scope, etc.) are part of the trade template and tuned for conversion.
Where do form submissions go?
Every form submission lands in your built-in Buildrok Lead Inbox with a five-stage pipeline (New, Contacted, Quoted, Booked, Lost). You can also receive transactional email notifications for each new lead.
How do you stop spam from filling my Lead Inbox?
Every Buildrok form has multi-layer spam filtering built in — no captcha box for your customers to click through, no setup on your end. Real customers fill it out as normal; bot submissions get silently dropped before they ever reach your Lead Inbox.
Can I add a tap-to-call button instead?
Yes. HVAC and plumbing templates ship with a sticky mobile call bar that stays visible as customers scroll. Most emergency service leads convert via tap-to-call rather than form, so the bar is always-on for those trades.
Do leads count against any monthly cap?
No. There is no monthly lead cap on any Buildrok plan. Capture as many leads as your forms can pull in.
Ready to Get Started?
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