Roofing website template

No, and it is the thing the credentials section was designed around. State license number, general liability, workers' comp and manufacturer certifications all render through a gate: you see an example while editing, and your published site shows nothing at all until you type a real value. If you fill in none of them the section does not appear. A manufacturer certification like GAF Master Elite is something a homeowner may check before trusting the warranty you offer, so a seeded one would not be a placeholder, it would be a fabricated credential on your page.

Deliberately not. Every default in the storm section describes what happens and in what order: get it inspected, get it documented, file the claim, meet the adjuster. What your customer's insurer will actually pay is a statement about their policy, and it is not ours to make on your behalf. Nothing on the page says you handle the claim either. If you want to say how you work with claims, the section's text is yours to change and the words are yours.

The form asks whether a claim is involved, with four options rather than yes or no: not sure yet, already filed, planning to file, or paying out of pocket. Not sure is the honest answer for many people the week after a storm, and paying out of pocket is a different lead that you should not treat as a claim job. One dropdown, and you know which conversation you are about to have.

Yes, with one switch, and the band does not render on your live site. The template does not assume you chase storms. It also does not assume you do not, because many roofers move between the two and the mix changes with the weather.

Because in roofing the inspection is the sales call. You get on the roof, you photograph what is there, and that documentation is what a claim gets built from. An estimate assumes the homeowner already knows what they need, and after a storm they often do not. The default wording leaves out "free" on purpose: whether your inspections cost anything is your offer to make, so add the word only if it is true.

No. Your photo section starts as a gallery, and you can switch it to a before-and-after slider. In the editor the slider shows an example pair so it is not empty while you look at it; your live site shows it only once you add a pair of your own, taken from the same spot. A roof is something your customer will rarely see up close, so a matched pair does more work here than a gallery does in most trades.

There is no price table, and that is deliberate for this trade. A roof price depends on squares, pitch, layers, decking condition and material, and a number on a page that turns out to be wrong costs you the job in the worst way. If you do want a starting price on a service, each service card has a place for one, and nothing shows until you type it. Otherwise the template gets them to the inspection, where you can give a real number.

Ridgeline is dark and photographic, built for someone who found you at eight in the evening with water coming in. Summit is light and editorial, for the replacement buyer comparing bids over a week. Gable is the hard-edged one, built around a single steep diagonal and set in a condensed type that reads blunter than the other two, with a short storm form beside the headline. All of them are built around a photo of a roof, so whichever you pick, put one of your own in as soon as you have it. You switch between them in the editor, for the whole page or one section at a time.

Every plan includes an areas page listing every town you cover and a page of its own for your main town, and the site ships LocalBusiness structured data and a sitemap. More town pages are an add-on. Be straight with yourself about the other half though: in this trade a lot of work is found through Google Business Profile and through the truck parked outside a neighbor's house. Claim your profile, fill it in, and put this site as its link.

Building and previewing are free. Build the whole thing, fill in your areas and your services, look at it on your phone, and share the preview link with your office or your crew. Publishing it at a free Buildrok address needs no card either. When you want it live on your own address, it is $29 a month, or $276 a year, with hosting, the security padlock and your domain included.

Yes. If you already own an address, connect it to your site for free rather than buying a second one. If you are on another builder and paying monthly for a site you would rather not keep, a domain registered in your name stays yours whoever built the page behind it, and moving it is a DNS change rather than a rebuild. If you do not have one yet, the plan includes a standard domain (.com, .net, .org, .co, .us) registered in your name and renewed while you are subscribed.

No. You tap the text on the page and type over it, and what you see while you are editing is your page, plus prompts and examples that only you see and that never reach your live site. There is no template language to learn, and settings like your domain sit in your dashboard rather than in code.

To your email, with everything the form collected: roof type, property type, how urgent it is, whether a claim is open, the address and whatever they wrote in the notes. You can add other recipients if you have an office, and every request is also kept in your Lead Inbox, where you can mark it new, contacted, quoted, booked or lost.

Two things, and neither costs you anything. The first is what happens if the weather turns mid-job: say who covers the tarp, who reschedules, and what it costs, because it is often left unsaid and the homeowner is worried about it. The second is a photograph of your own crew and your own truck. Storm season brings out-of-state outfits, and behind many of a homeowner's questions is whether you were here before the hail and will be here after it. A local address in the footer and a photograph of people they might recognize answers that faster than a paragraph does.

Only the ones you do. A material on your services list is a material a customer will expect you to work on, and a roofer who only does asphalt and metal gets better leads from a short list than from a long one, because every request that arrives is one they can actually take. The roof-type question on the inspection form is a separate list that asks what is on the roof now, and you can edit its options too.

Your site is hosted for you as part of the plan, with no traffic tier to upgrade to and no server for you to size, so a busy week is not something you have to set up for. What is worth thinking about that week is the phone: a call button stays on screen as a visitor scrolls on a phone, because storm traffic arrives on a phone and often calls rather than filling in a form.