SEO And Showing Up On Google
What every site does to show up on Google, how to pull in your Google reviews, and pages for the areas you cover.
Buildrok sites are built to show up in local searches without you touching anything technical. This guide covers what happens on its own, what you can change, and the two things that help most: your Google reviews and pages for the areas you cover.
What's Built In Automatically
- Google reads your details properly. Every site quietly tells Google who you are, where you work and what you do, in the format Google looks for.
- A list of your pages for Google. Buildrok builds it for you so Google can find every page. There is nothing for you to do.
- Fast pages that work on phones. Google puts fast, phone-friendly sites higher in results, and every template is built for both.
- Built for local searches. Service lists, the areas you cover, and a tap-to-call button are part of every template, not extras you bolt on.
The SEO Tab: How You Look On Google
Open the sidebar's SEO tab in the editor to control how your site looks in Google results and when someone shares it:
- Page title and description. The words Google shows in its results. Buildrok fills these in from your business details. Change them to match what customers actually type.
- Share picture. The picture people see when your site is sent in a text or posted on Facebook. Buildrok makes one for you. Upload your own photo or logo if you'd rather.
More Pages, More Ways To Be Found
On the Multi Page plan your site gets dedicated Services and Contact pages alongside the home page. Separate pages give Google more distinct things to rank: a dedicated services page can rank for "drain cleaning [your city]" while your home page ranks for your business name.
Google Reviews On Your Site
Reviews are the strongest proof a local business has, and your site can pull them straight from your Google Business Profile:
- In the editor, open the sidebar's Content tab.
- Switch on Google Reviews (included on every plan).
- Search for your business by name.
- Pick your business from the results. Your profile is now connected.
- Your 4-star and 5-star reviews appear on the site as cards, in the design of your choice.
Picked up new reviews since? Hit Re-sync Reviews in the same panel to pull in the latest.
Promoted Area Pages
Your service areas section lists every city and suburb you cover. Promoting an area turns it from one line in a list into its own page on your site (at /areas/your-city). That gives Google a whole page to match against searches in that place.
- In the live preview, scroll to your service areas.
- Press Promote on the area you want. It gets its own page straight away, built from your business details and editable like any other page.
Pricing for this is simple: your first area page is free, and it is best spent on your main city. More areas need the Local SEO Pro add-on at $19 a month, which you can switch on from the editor sidebar.
The Compounding Bits
Two things outside the editor make everything above work harder:
- Your own web address. Rankings build on your address over time, and yourbusiness.com is yours for good. See Connecting Your Domain.
- A complete Google Business Profile. Keep your hours, photos, and reviews fresh there; your site and profile reinforce each other in local results.
Answered before you ask.
How many area pages do I get?
One area page is always free, meant for your main city. The Local SEO Pro add-on ($19 a month) lets you add more.
Which Google reviews show on my site?
Once you connect your Google Business Profile, your site shows your 4-star and 5-star reviews as cards. Use the Re-sync Reviews button in the editor whenever you have picked up new ones.
Do I need to send a sitemap to Google?
No. Your site builds its own list of pages for Google automatically, and there is nothing for you to set up. If you already use Google Search Console you can hand that list over to speed things up, but it works either way.
How long until I show up in search results?
Google usually takes days to weeks to find a new site, and local rankings build over months. Your own web address, real reviews, and a page for each city you serve all add up over time.
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